Ten Top Reasons Why You Need a Website

Its hard to believe, but statistics show that about forty percent of small businesses still do not have websites! Many don't realize the opportunities they are missing out on. If you are one of those businesses, we've listed our top ten reasons why your business needs and could benefit from having a website:

1. People Expect It! Having a website tells the world that you are a legitimate business and enhances perceived professionalism. Today we are smarter shoppers and want to know more about a business or its products before we call or purchase online. Statistics show that shoppers will bypass any references to your business that is found online and move on to a business that has a website link they can click on to peruse or research anonymously and without pressure. Does "I’ll Just Google It" sound familiar?
2. Your Competitors Have Websites. There is a good chance that you’re competition already has a website, giving them a clear advantage -- especially if it is adequately marketed. Today you need a website just to level the playing field in your industry. Many small businesses successfully take on the big Guys - websites can be relatively inexpensive (compared to running a physical store), and with proper usability and search engine optimization your business exposure via your website can be as good as ‘the big Guys’. It is merely the need to adjust to shifting market conditions and methods.
3. Websites Never, Ever Sleep. A website allows your business or organization to be ‘open’ 24 hours a day, 7 days a week; 365 days a year! People often turn to the internet in the wee hours of the morning or late in the evening when most businesses are closed. Your website is available to potential clients, providing them information about your business, scheduled events and even purchasing products from an on-line cart around the clock, including weekends and holidays!
4. Small Businesses Experience Higher Revenue. The Small Business Administration states that small businesses that own a website average 39% higher revenue than those that don’t.
5. Capitalize on Impulse Purchasing. Most people want what they want and they want it NOW! Your business should be available quickly and at their fingertips!
6. Websites Provide A Broader Reach. Most small businesses market to their town and surrounding communities via ads in the local newspaper. There are more than 300 million people in North American alone that use the internet on a regular basis; Worldwide Internet usage is well over one billion. A website allows you to take your goods and services across and around the world, if you so choose.
7. Websites Help Establish NEW Customers. The Small Business Administration states that 50% of Internet sales are from new customers as having a website significantly improves your customer reach no matter what services or products you offer.
8. Spread Your Ideas. A website allows you to share your opinions, ideas and views with others that are like-minded, on a global basis. You have an opportunity to express your viewpoints via audio, video or animation in your website. It’s cheaper than having your own radio or TV station!
9. Educate Others. You can provide online education to others in your field or within your business itself. Online courses are very effective and easily accessible right from the comfort of the students’ home. These courses can be password-protected modules or open to the public. Many now offer workshops, tutorials and complete courses online; something that might be beneficial to your business.
10. Finding Employees. A website can be a highly effective way to recruitment new employees. Use it to post vacancies and/or invite people to send their resumes to keep on file; allowing you to have a pool of resumes to reference and select from before a vacancy occurs.

Convinced? You should be... you NEED to be!

PanzigDesigns can help you obtain a professional web presence for the world to see. Let us be your one-stop shop for all of your web needs. As a full service web design company, we offer professional web designs, domain name registration, reliable hosting and graphic needs. If you already have a website but are virtually invisable, many of our current clients are enjoying top Search Engine Results from our Search Engine Optimization efforts on their website. Check out our website and call us for a free consultation!